This is a video I did for Absolut Vodka and Luis Urculo and that it was displayed during the presentation of the new FabLab in Madrid.
FabLab concepts from ThisisGrey on Vimeo.
I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant’s target audience, defining the brand values and designing the name and graphical representation as a natural consolidation of the brand values.
just like anyone else, I really like Chuck Close
Luis Úrculo asked me to do some posters for a video project he did for Matadero, an art museum and creative center in Madrid.
I did a poster/presentation to explain the features of a light technology to a public council of engineers.
I am desiging the identity and website for Juan Dominguez Rojo, a choreographer and artist.
The idea of guilt cristalized into green, local and sustainable thiking completely fascinates me lately.
Graphic identity design for Élite Clásica, an internet project that wants to become the center for all spanish speaking classical music aficionados. I avoided functionality and clarity on purpose so I could depict sensuality and depth and take a strong stance on fast visual consumption.
Proyecto Nanna is a non profit project that sells limited edition pieces of famous artists and designers and then use part of the revenue to help kids in the developing world. This project is currently stalled.
Graphical redesign of the Tenders project which is part of ManyThings. A webapp that gathers homeowners looking for improvements with independent contractors.
Luis Urculo asked me to do the banner graphics and icons which were then staged and photographed to serve as the core of the Tenth Bianual exhibition of Spanish Arquitecture (X Bienal de Arquitectura Española). I am really proud to have taken part in the latest act of terrorism in favor of fun and humor in architecture, from the creators of the Bohadilla party and many more art gigs.
The biggest (and the most fun) challenge was making dozens of icons to represent extensive and sophisticated architecture projects while keeping susprise half unspoiled. After I got that done, I could focurs on creating the messages with a look 50% improvised 50% intentional, 50% pro 50% amateur, 50% good 50% bad (bad-good).
Manythings is a young an innovatitve internet services conglomerate and I helped them to analize their needs and the perception of their investors, users and clients to create a system for brand cohesion and growth. Once we had a sustainable conceptual fundation, we created the name, graphic identity and applications for the group (Manythings) and graphical identities for their two first projects, Tenders and Élite Clásica.
Identity redesign, applications, print ads, promotional poster/portfolio and texts for Esese, a spanish architecture studio. Web programming by V&G.
I created a proposal for a new identity and web for Francisco de Vitoria, an architecture faculty in Madrid, Spain. The project wasn’t bought for reasons outside design and it’s still one of my favorite projects.
ACXT-Idom is an architecture and ingeniering studio that was asked to design and build a new university campus in Misratah, Libia. This university is going to represent a big step for building a new education plan in Libia and also a link to the past of mediterranean culture. David Diez and I were asked to design paper and interactive material to explain the project conceptually and I had the chance to design various posters.
