This is a video I did for Absolut Vodka and Luis Urculo and that it was displayed during the presentation of the new FabLab in Madrid.
FabLab concepts from ThisisGrey on Vimeo.
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I did the new identity and website for Julián Lopez Galán. He is an architect with a career that started in 1976 and now in the maturity of his work he wanted a place to showcase hit best work (the latest of course).
It’s been very difficult to reflect such long career in the site without being obvious. I just wanted to talk about the works and be true to them and at the same time let the user realize that the works he is seeing are just some among many. A timeline was the only solution but I didn’t want anyone to learn to navigate so I kept it super simple and let the works speak for themselves about their date, importance, title and place in Julian’s career.
I also did an experimental piece putting into images what it’s like to step in the shoes of a client and imagine what it the best solution would be like. It was very fun to shoot and I think it is fun to watch too.
We (Luis Urculo and I) did a couple of videos to present and explain two big urbanism projects Junquera-Oval did recently. They already had graphics and documents to explain the projects in detail and as we did before with other clients, we tried to explain the project in a more emotional and aesthetic way. I also did some graphics to serve as indicators in the panoramic shot.
This a video my buddy LuisUrculo and I did for Tuñon y Mansilla. We told the story of a proposal TyM planned for Carreau des halles in Paris. We represented the emotional construction of a place and a piece of architecture that could exist.
Luis Urculo designed an amazing party that took place in a 18th century palace. I was given complete freedom to create an installation so I based the video in the common room organization of 18th century palaces where all rooms are organized in a row. Every user has to pass through all rooms to get to the last one hence, the immediate, shallow and continuous pace of the animation. It is a loop with no changes so anyone can pass the room, enjoy the show and keep discovering other rooms (I personally hate when video artists play with viewer’s expectations for 20 minutes)
The video was displayed from the ceiling on a huge book (while the room was kept in almost absolute darkness) which created the effect of the book producing the images itself.
Me and my friend Iñaki G Hoz created a fictitious advertising agency based on the idea of honesty and sophistication. We picked up the trend of marketing white brands as quality brands and we extend the application of this trend to advertising. If people don’t trust over-branding why should they trust over-advertising? Whitebrand is advertising as a whitebrand.
I tell my story (with funny puppets) as a graphic designer in this self promotional animation. I did everything with my Maya, AfterEffects and my average technical skills.