Proyecto Nanna is a non profit project that sells limited edition pieces of famous artists and designers and then use part of the revenue to help kids in the developing world. This project is currently stalled.
web
Manythings is a young an innovatitve internet services conglomerate and I helped them to analize their needs and the perception of their investors, users and clients to create a system for brand cohesion and growth. Once we had a sustainable conceptual fundation, we created the name, graphic identity and applications for the group (Manythings) and graphical identities for their two first projects, Tenders and Élite Clásica.
Identity redesign, applications, print ads, promotional poster/portfolio and texts for Esese, a spanish architecture studio. Web programming by V&G.
I created a proposal for a new identity and web for Francisco de Vitoria, an architecture faculty in Madrid, Spain. The project wasn’t bought for reasons outside design and it’s still one of my favorite projects.
I designed the new identity and website for Maxi, a friend, industrial designer and artist. There’s a poster that is currently being printed, real imgs soon.
I designed the identity and website for RodandoRuido, a podcast about pop spanish music.
I did the new identity and website for Julián Lopez Galán. He is an architect with a career that started in 1976 and now in the maturity of his work he wanted a place to showcase hit best work (the latest of course).
It’s been very difficult to reflect such long career in the site without being obvious. I just wanted to talk about the works and be true to them and at the same time let the user realize that the works he is seeing are just some among many. A timeline was the only solution but I didn’t want anyone to learn to navigate so I kept it super simple and let the works speak for themselves about their date, importance, title and place in Julian’s career.
I also did an experimental piece putting into images what it’s like to step in the shoes of a client and imagine what it the best solution would be like. It was very fun to shoot and I think it is fun to watch too.
I’ve just finished the SuzieWong website that I did for my friend David Diez. It’s a pretty small website completely centered on the collecion navigation which I am very proud of.
The graphic idea behind the site is using inverted colors as much as possible and make them look armonic. I created the background illustration pretty fast and it reminds me that good designs come after hours of thinking and minutes of actual work.
On the technical side, it loads all images in the background and it scales to fill the whole screen. I am still experimenting with layouts that are not dependant on size or proportions and I thinkg I am getting somewhere.
I designed the site for the Ramses restaurant. Phillip Starck did the interior design, Luis Urculo did the graphics and I designed and produced the website.
I did not focus my work on information but on inviting the potential customer to a magical experience. So that means, making the site truly special but smaller than it should be so everyone would be eager to see more. It is indeed a very small thing but I really like the site. The one thing I love most about design is making people feel things, specially when those things make a strong lasting impression.
Identity (proposal) and website (fundacionfisac.com) consulting and design.
For the identity I created a type based on various fonts used in early twentieth century architectural technical papers.
For the website, I was presented to a wide number of functionalities and needs, I first focused on simplifying the use and structure and then, strip the design so it could be easily used for a target of forty something users not used to access this kind of information through the internet.
I designed and developed the site (and blog) for Luis Urculo. I had to do it in a rush because he desperately needed a site to showcase his work so I had to stick to fast to deploy Flash-self-made components and simple ergonomics but the result was quite good (and at the end, he loved the old school background).
I did this great looking logo but it differed too much from his style and it was too much of an attention grabber. That is something I’ve learned this year designing for other artists and designers, never shadow their work and personal style. I loved the logo but it was clearly inappropriate.
Logo redesign and website design. The new identity was not meant to be a tipping point but a subtle redefinition of how the company looked. I tried not to be obvious while introducing the new identity.
Brand and naming for an infographics studio. I saw the company as a bulk of potential to become anything. I named the company, created the logo and a custom type all based in the idea of void as potential.
