I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant’s target audience, defining the brand values and designing the name and graphical representation as a natural consolidation of the brand values.
Manythings is a young an innovatitve internet services conglomerate and I helped them to analize their needs and the perception of their investors, users and clients to create a system for brand cohesion and growth. Once we had a sustainable conceptual fundation, we created the name, graphic identity and applications for the group (Manythings) and graphical identities for their two first projects, Tenders and Élite Clásica.
I created the name and logo for a new company dedicated to market new interactive-TV and mobile apps. This is one company that acts in many fields instead of a company with divisions or teams. It is a company that plays many instruments for many audiences, one recognizable musician playing many songs. Hence visual declinations without a center: “a tree made of branches, a bush with blackberries and jar full of candy”.
Me and my friend Iñaki G Hoz created a fictitious advertising agency based on the idea of honesty and sophistication. We picked up the trend of marketing white brands as quality brands and we extend the application of this trend to advertising. If people don’t trust over-branding why should they trust over-advertising? Whitebrand is advertising as a whitebrand.
I did the logo for a studio David Cano and I were about to start. He got hired and I moved on with my own carer but the logo was great and we had fun designing together.
Brand and naming for an infographics studio. I saw the company as a bulk of potential to become anything. I named the company, created the logo and a custom type all based in the idea of void as potential.
