I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant’s target audience, defining the brand values and designing the name and graphical representation as a natural consolidation of the brand values.
Manythings is a young an innovatitve internet services conglomerate and I helped them to analize their needs and the perception of their investors, users and clients to create a system for brand cohesion and growth. Once we had a sustainable conceptual fundation, we created the name, graphic identity and applications for the group (Manythings) and graphical identities for their two first projects, Tenders and Élite Clásica.
I created the name and logo for a new company dedicated to market new interactive-TV and mobile apps. This is one company that acts in many fields instead of a company with divisions or teams. It is a company that plays many instruments for many audiences, one recognizable musician playing many songs. Hence visual declinations without a center: “a tree made of branches, a bush with blackberries and jar full of candy”.
