I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant’s target audience, defining the brand values and designing the name and graphical representation as a natural consolidation of the brand values.
I am desiging the identity and website for Juan Dominguez Rojo, a choreographer and artist.
Graphic identity design for Élite Clásica, an internet project that wants to become the center for all spanish speaking classical music aficionados. I avoided functionality and clarity on purpose so I could depict sensuality and depth and take a strong stance on fast visual consumption.
Proyecto Nanna is a non profit project that sells limited edition pieces of famous artists and designers and then use part of the revenue to help kids in the developing world. This project is currently stalled.
Graphical redesign of the Tenders project which is part of ManyThings. A webapp that gathers homeowners looking for improvements with independent contractors.
Manythings is a young an innovatitve internet services conglomerate and I helped them to analize their needs and the perception of their investors, users and clients to create a system for brand cohesion and growth. Once we had a sustainable conceptual fundation, we created the name, graphic identity and applications for the group (Manythings) and graphical identities for their two first projects, Tenders and Élite Clásica.
Identity redesign, applications, print ads, promotional poster/portfolio and texts for Esese, a spanish architecture studio. Web programming by V&G.
I created a proposal for a new identity and web for Francisco de Vitoria, an architecture faculty in Madrid, Spain. The project wasn’t bought for reasons outside design and it’s still one of my favorite projects.
I designed the new identity and website for Maxi, a friend, industrial designer and artist. There’s a poster that is currently being printed, real imgs soon.
I created the name and logo for a new company dedicated to market new interactive-TV and mobile apps. This is one company that acts in many fields instead of a company with divisions or teams. It is a company that plays many instruments for many audiences, one recognizable musician playing many songs. Hence visual declinations without a center: “a tree made of branches, a bush with blackberries and jar full of candy”.
I designed the identity and website for RodandoRuido, a podcast about pop spanish music.
I did the new identity and website for Julián Lopez Galán. He is an architect with a career that started in 1976 and now in the maturity of his work he wanted a place to showcase hit best work (the latest of course).
It’s been very difficult to reflect such long career in the site without being obvious. I just wanted to talk about the works and be true to them and at the same time let the user realize that the works he is seeing are just some among many. A timeline was the only solution but I didn’t want anyone to learn to navigate so I kept it super simple and let the works speak for themselves about their date, importance, title and place in Julian’s career.
I also did an experimental piece putting into images what it’s like to step in the shoes of a client and imagine what it the best solution would be like. It was very fun to shoot and I think it is fun to watch too.
This is a logo I made the for a friend of mine. SrGordo (MrFat, it’s the best name ever!) is his nickname and also the name for his postproduction studio.
I just wanted everyone to have as much fun with the graphics as they already do with the name. I went back to a classic 50′s , surf, overdone style that, well, why not?
Identity (proposal) and website (fundacionfisac.com) consulting and design.
For the identity I created a type based on various fonts used in early twentieth century architectural technical papers.
For the website, I was presented to a wide number of functionalities and needs, I first focused on simplifying the use and structure and then, strip the design so it could be easily used for a target of forty something users not used to access this kind of information through the internet.
