Me and my friend Iñaki G Hoz created a fictitious advertising agency based on the idea of honesty and sophistication. We picked up the trend of marketing white brands as quality brands and we extend the application of this trend to advertising. If people don’t trust over-branding why should they trust over-advertising? Whitebrand is advertising as a whitebrand.
I did the logo for a studio David Cano and I were about to start. He got hired and I moved on with my own carer but the logo was great and we had fun designing together.
Brand and naming for an infographics studio. I saw the company as a bulk of potential to become anything. I named the company, created the logo and a custom type all based in the idea of void as potential.
I created a wallpaper for a stand in Arco designed by Luis Urculo. I based it on the works of the video pieces displayed inside, I captured a random frame, transformed into a shape reminiscent of a political land division and then, sort them in sort of a deconstructed atlas.
I tell my story (with funny puppets) as a graphic designer in this self promotional animation. I did everything with my Maya, AfterEffects and my average technical skills.