This is a type I designed for a project that never came out. Anyhow, the type is great so the I consider the project profitable.
works for 2006
Luis Urculo designed an amazing party that took place in a 18th century palace. I was given complete freedom to create an installation so I based the video in the common room organization of 18th century palaces where all rooms are organized in a row. Every user has to pass through all rooms to get to the last one hence, the immediate, shallow and continuous pace of the animation. It is a loop with no changes so anyone can pass the room, enjoy the show and keep discovering other rooms (I personally hate when video artists play with viewer’s expectations for 20 minutes)
The video was displayed from the ceiling on a huge book (while the room was kept in almost absolute darkness) which created the effect of the book producing the images itself.
Logo redesign and website design. The new identity was not meant to be a tipping point but a subtle redefinition of how the company looked. I tried not to be obvious while introducing the new identity.
Poster proposal for the movie La bicicleta I did with Luis Urculo. This poster was not the poster chosen by the producers, instead they chose this (that we didn’t do).
Identity proposal for a local art museum.
