About me


I am a London-based designer working in the intersection of strategic design thinking, user experience and classical graphic design.

I began my career in editorial design for Vanidad magazine in 2000 but soon moved to digital and advertising for studios and agencies like Vasava, Teknoland, Delvico, Ruiz Nicoli Lineas, Maccann Erikson, ShackletonReplica or DigitasLBi. During those years I designed and created concepts for brands like Diesel, Vodafone, Volkswagen, CocaCola, Inditex, Mercedes, Microsoft, Telefónica-Movistar, Fox, Nokia, ICEX, Cathay-Pacific, Pernod Ricard or Diageo.

After my time working for others I founded a digital and branding studio focused on small and interesting companies. With my own studio I won a Laus Award and was featured in various books and shows, collaborated closely with Base design and had a immensely rewarding learning experience. That pushed me to look for for new challenges and I moved to London in 2012.

Since my arrival in London I had the opportunity to work with startups like Artfinder, big agencies like Digitas LBI and finally digital and brand studios like OPX and Saffron consultants London where I am focusing on branding, interaction design and digital strategy.

Email: thisisgrey@gmail.com
Twitter: @thisisgrey

Graphic design and illustration

UX and interaction design

Brand and identity design

Moving image


Generative design and the future of creativity

Learn to code but don’t learn to code

Delight, cakes and movies

The flat white and the lean economy

On the rudeness of taste and the market

Protected: Private projects