Brand system and name for a this company that creates new formats and markets for interactive video advertising.
El pequeño angular
I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant's target audience, defining the brand values and designing the name and graphical representation as a natural synthesis of the brand values.
I redesigned the brand for a thriving medium sized software and hardware engineering company that develops wireless and gps applications for heavy and specialized industries. I didn't want base the identity in a logo since that would be limited to a graphical interpretation. Instead I design the identity as a textual representation of the brand. "Amplia" means amplify or widen and with such proper name I decided to eliminate all icons and symbols and translate the logo into an emoticon that sends signals to the future - amplia))) - and is font independent. Also, all textual communication of the company was "encoded" into a fake tongue-in-cheek code joke, again, independent of any visual interpretation.
I created the name and logo for a new company dedicated to market new interactive and mobile TV applications. The name is a stew of Viyoi's core concept's sounds like Ver(seeing), To be, Hoy(today), Joy, Yo(me), Ya(now).
This was a nice branding exercise my friend Iñaki G Hoz and I did years ago. We created a fictitious branding agency based on the idea of honesty and sophistication. We picked up the idea white brands extended it to advertising. If people don't trust over-branding, then let's do white-branding! The funny part was that we almost sold the brand to a real marketing agency.
And now some logos...
Completely out of context.