Brand and identity design

MuchoMove

Brand system and name for a this company that creates new formats and markets for interactive video advertising.

Logo-demo-01

 

Presentation-muchomove

muchomove-web

 

El pequeño angular

I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant's target audience, defining the brand values and designing the name and graphical representation as a natural synthesis of the brand values.

download1

 

 

step-01

angular

Amplia

I redesigned the brand for a thriving medium sized software and hardware engineering company that develops wireless and gps applications for heavy and specialized industries. I didn't want base the identity in a logo since that would be limited to a graphical interpretation. Instead I design the identity as a textual representation of the brand. "Amplia" means amplify or widen and with such proper name I decided to eliminate all icons and symbols and translate the logo into an emoticon that sends signals to the future - amplia))) - and is font independent. Also, all textual communication of the company was "encoded" into a fake tongue-in-cheek code joke, again, independent of any visual interpretation.

 

amplia2

 

Amplia

 

Viyoi

I created the name and logo for a new company dedicated to market new interactive and mobile TV applications. The name is a stew of Viyoi's core concept's sounds like Ver(seeing), To be, Hoy(today), Joy, Yo(me), Ya(now).

viyoi-explanation

viyoi-animation

 

Viyoi

 

Whitebrand

This was a nice branding exercise my friend Iñaki G Hoz and I did years ago. We created a fictitious branding agency based on the idea of honesty and sophistication. We picked up the idea white brands extended it to advertising. If people don't trust over-branding, then let's do white-branding! The funny part was that we almost sold the brand to a real marketing agency.

whitebrand

And now some logos...

Completely out of context.

franciscovitoria

 

Graphic design and illustration

UX and interaction design

Moving image

Photography

Generative design and the future of creativity

Learn to code but don’t learn to code

Delight, cakes and movies

The flat white and the lean economy

On the rudeness of taste and the market

Protected: Private projects