Magical spirits, translucent metaphors, subtle memories and powerful symbols.

Youtube

I participated in the Youtube refresh brand project as part of the Saffron team. I focused on digital language implications and graphical exploration. Check out the rest of the project at Saffron's website.

twobirds

I worked in the brand creation and brand manual for twoBirds, the technological sister brand of the international law firm Bird&Bird. I had the luck of creating a digital-first simple, robust and practical brand that the client loved at first sight.

on

Brand and app concept for a resurgent insurance company focusing its business in the digital realm.

FAST FORWARD EDUCATION (2018)

Small identity for a private tutoring British company that helps students with elite educational institutions admission and studies.

popcoin

Brand design and brand book planning and design for this new Spanish online bank.

EL PEQUEÑO ANGULAR (2010)

I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant's target audience, defining the brand values and designing the name and graphical representation as a natural synthesis of the brand values.

Download the brand strategy

muchomove (2015)

Brand system and name for a this company that creates new formats and markets for interactive video advertising.

viyoi

I created the name and logo for a new company dedicated to market new interactive and mobile TV applications. The name is a stew of Viyoi's core concept's sounds like Ver(seeing), To be, Hoy(today), Joy, Yo(me), Ya(now).

whitebrand (2005)

This is a brand experiment I imagined on an afternoon a long time ago.

amplia)))

I redesigned the brand for a thriving medium sized software and hardware engineering company that develops wireless and gps applications for heavy and specialized industries. I didn't want base the identity in a logo since that would be limited to a graphical interpretation. Instead I design the identity as a textual representation of the brand. "Amplia" means amplify or widen and with such proper name I decided to eliminate all icons and symbols and translate the logo into an emoticon that sends signals to the future - amplia))) - and is font independent. Also, all textual communication of the company was "encoded" into a fake tongue-in-cheek code joke, again, independent of any visual interpretation.

Some other logos