FormaDAO (2024) — A group of friends and investors decided to create the investment vehicle that should exist: One that understood investment as art built by a tight gang of creatives. I helped them crystallise their vision into a brand that could become the Odd Future of VCs.

For this project I collaborated with my friend Riccardo and I could not have asked for anyone better. I focused mostly on Creative Direction while Riccardo focused on design and we have continued collaborating together.

We followed an intense collaborative process that allowed us to understand that the Forma team wanted to create the anti VC fund. One focused on intuition and creative energy, one against the industrialised venture capital machine, one on a mission to reclaim investing as art form.

To find the spirit of the new, we went back to the roots of Silicon Valley and the hippies who dreamt of a machines of loving grace: Early Burning Man, Richard Brautigan, Ayahuasca with mathematicians, hunting bears with bow and arrow, initiation rituals, Whole Earth Catalog, Cybernetics, and petroglyphs.

We experimented with generative art for this project because it gave us the speed and flexibility we needed but also because the weird and the dreamy output of 2024 AI fit the brand spirit perfectly. Our experiment worked out great, and we learnt a lot we are going to take to coming projects.

As an extra, here are some tests for an alternative route that didn't fit with the strategy but looked really good and super fun to play with.