I am a digital product designer and I have been designing for brand offices, ad agencies and cool startups since 2000. I have won a Laus, a German Design award and I have been featured in various books, magazines and shows. These days I work as Head of Design practice for reason london where I worry too much about all the things that are not design in the world of design.

Graphic objects


Self contained visual artefacts where words matter less than layouts

Brand Systems


Big stories crystallised in memorable graphic systems

Digital machines


Experiences articulated with clicks and swipes in electric panels


Design like no designers were watching and you wanted to make your job obsolete.


Would you be a designer if your friends thought you were a plumber? if the answer is no, quit.


Status is the currency of aesthetics and nobody is free to live outside aesthetic hierarchies. Not even you, specially not you.


Constraints are never the problem. Pre-packaged ideas are always the problem.


Learn craft first, systems thinking second, symbolic building third and then mix it all together.


You won't do your best work alone. Users, clients and developers will do your best work with you.