A critique of Behavioural science applied to product design

April 2022

I created this deck for a pechakucha-like presentation in which I proposed that the use of Behavioural Science in product design ultimate poisons the well by eliminating trust. Please do check the PDF deck here.

My critique is essentially the same critique that Frederick the Great did of Machiavelli. That is, you can get quick results with immoral manipulation but that same manipulation will create an environment of backstabbing insanity that will, sooner or later, turn sour on you.